Once your online marketing strategy is up and running, your law firm will want to start tracking the success of the campaign. Online marketing analysis gives you a detailed picture of the success rate of your campaign and provides clues to enhance and refine your online marketing strategy. What follows is a brief guide to the principles behind online marketing analysis.
Tracking the results of online marketing for law firms
Online marketing analysis is easier today than it ever was thanks to a plethora of analytic tools designed to measure website traffic, email campaign success rates, your overall authority on the web and much, much more.
The best rule you can possibly follow for your online marketing analysis is to identify what works and what doesn’t. Don’t be afraid to keep updating and adapting all the elements in your law firm’s online marketing campaign that are under-performing and be proactive in moulding the individual elements such as email marketing and pay per click campaigns until you are getting the results you need. Finding out what your target audience like and what they are interested in is always going to be an inexact science and can change regularly so a readiness to adapt and react to the results of online marketing for law firms is crucial to your chances of success.
Revisiting your online marketing goals
It’s time to measure your previous expectations against the actual achievements of your campaign. Revisit the goals you and your law firm set before implementation and measure their relative success or failure in relation to your online marketing activities.
If you haven’t hit a desired benchmark, don’t worry! Especially when new to online marketing, the failure to reach your specific target can teach you as much (if not more) about the merits, challenges and practise of online marketing than an outright success. If, for example, you haven’t hit the magic number of website visitors it might be time to redraft your strategy for blogging, SEO, email campaigns, social media promotion, paid-for campaigns or a combination of the above. In the end, though, refining your online marketing strategy is an ongoing process which will only make your web presence and understanding of online marketing that much stronger.
Call us on 0208 956 2242 to discuss online marketing for law firms, or request a free website and social media review by one of our experts.
